As it turns out, matcha isn’t just reserved for a daily caffeine fix—the best matcha perfumes are trending too. In recent years, the broader matcha craze has swept much of the Western world—despite the powdered tea being a cornerstone of Japanese culture for centuries—with demand climbing so high that shortages and rising prices have followed. For those who may need a quick refresh (or have perhaps been living under a rock), matcha is powdered green tea leaves, an ancient process that yields a tea with higher caffeine, amino acids, and antioxidant content.
“Matcha tea became the drink of choice for the self-care moment versus the jittery caffeinated boost of coffee,” Linda Levy tells Vogue. “So matcha fragrance is a natural extension of the lifestyle trend into wellness and beauty.” The earthy green tea note has quietly been gaining traction on the scent front, with a wave of new launches suggesting interest will not be dying down anytime soon.